Adjust the sliders to model the return on a single AI Builder's Workshop session. These are conservative estimates based on real benchmarks.
Faculty hours saved
38 hrsWithout clear AI guidance, faculty spend hours policing ambiguous submissions, rewriting assessment briefs, and answering "can I use this tool?" emails. One structured session gives students a clear framework — and cuts most of that overhead.
Valued at €85/hr.
Premium student placements
5AI-fluent graduates land higher-paying roles. The FT MBA ranking uses alumni salary data, so stronger placements lift your score, attract more applicants, and give you pricing power on tuition. This is a compounding effect: one cohort of well-placed graduates influences the ranking for years, not just the semester they graduate.
Conservatively valued at €1,000 per student.
Students influenced to apply
15Applicants increasingly look for programs with hands-on AI training. Being able to say "our students build real AI tools" is a differentiator that shows up in word-of-mouth, rankings coverage, and employer partnerships. The students this attracts tend to be ambitious, execution-oriented, and exactly the profile that boosts placement outcomes too.
Of those attracted, 2% enrol and 25% is attributed to this module. At €21k tuition per student.
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