MBA & MScBA Programme

AI Skills That Translate Into
Day-One Business Impact

A hands-on session for graduate business students. Built for the complex, ambiguous work your graduates will actually face — not a slide deck about AI theory.

Trial session · 1 hour
€899
Full session · 4 hours
€3,499
Format
In-person

Employers expect AI literacy.
Most graduates don't have it.

The gap isn't knowledge of AI. It's the ability to use AI strategically on real business problems. That's what we close.

Employers increasingly expect graduates to show how they use AI in a real business context, not simply say that they know the tools.

The session gives students a concrete project and output they can explain: the brief, the tool choices, the checks they made, and the business decision their work supports.

Most MBA programmes teach about AI as a case study. Almost none teach students to use AI as a working tool inside a business context.

The workshop sits alongside existing coursework and turns AI from a discussion topic into a working method students can apply to research, analysis, and professional communication.

Graduate recruiters are already using AI competency as a first-round filter — even for strategy, consulting, and general management roles.

Students need to describe where AI helped, how they checked its work, and when they chose not to use it. Those are practical professional judgments, not tool trivia.

Six capabilities.
All employer-aligned.

Every outcome was designed by asking: what are graduate recruiters actually filtering for?

01
AI-assisted research & competitive analysis

Use AI to synthesise large volumes of information and produce structured competitive intelligence — faster and more accurately than traditional methods.

02
Structuring insights for stakeholder reporting

Take AI-generated analysis and shape it into the kind of clear, credible output that works in board presentations and client deliverables.

03
Reusable prompting frameworks for strategy work

Build modular prompt systems they can apply across different strategic contexts — not one-off prompts, but repeatable tools for professional use.

04
Identifying automation opportunities in business processes

Recognise where AI can replace or accelerate repetitive business tasks — and understand when not to use it.

05
Running a real AI-assisted project from brief to output

Experience the full cycle of an AI-assisted project — from understanding a brief, to using AI to research and synthesise, to producing a professional output.

06
Positioning AI use confidently in interviews

Articulate how and why they use AI in professional contexts — something employers are now asking directly in interviews.

How it works

Two formats depending on your programme's needs. Both are fully in-person.

0–15 min
Context-setting

Where AI actually sits in the graduate job market today — what employers are checking and why it matters for your specific cohort.

15–45 min
Live AI demonstration

A real business problem worked through live using AI tools — competitive analysis, strategic brief, or market research — adapted to the audience's industry focus.

45–60 min
Q&A and next steps

Open floor for faculty and students. We cover tool access, ethics, limitations, and what the full session covers. Time for programme directors to ask questions.

0–30 min
Context and framing

The current state of AI in graduate professional roles. What employers expect. What the session will cover and how to get the most from it.

30–90 min
Core skill building — research & analysis

Students learn to use AI for competitive research, information synthesis, and structured output. Guided exercises using real business scenarios.

90–150 min
Applied project work

Small groups tackle a real business brief using AI. Deliver a structured output — a strategic memo, market analysis, or process recommendation — within 45 minutes.

150–210 min
Prompting frameworks & personal toolkit

Students build their own modular prompting system for the kinds of work they'll face in their first role. Reusable and context-adapted.

210–240 min
Positioning and close

How to talk about AI in interviews. How to keep learning. Resource pack distributed. Q&A.

Two formats.
One per-session fee.

Flat fee per session — not per student. All prices ex VAT.

Trial session
Graduate Trial
1 hour · In-person
€899
ex VAT · flat fee per session

Ideal for faculty meetings, programme committee previews, or a taster session with one class group.

  • Live AI demonstration on a real business problem
  • Context on employer expectations for AI literacy
  • Q&A for faculty and students
  • Discussion guide for post-session debrief
Book a trial session

Common path: Many programmes book a trial session with a single cohort or faculty group, then schedule the full programme for the following semester. The trial counts toward an honest evaluation — no pressure.

The facilitator

Amit Srivatsa
Amit Srivatsa
Founder · Magic Wand Solutions

Marketing strategist and AI systems builder. Has spent the last several years building AI-powered marketing and automation systems for real businesses — not studying AI, using it.

Delivers live AI masterclasses for Outskill to 500+ attendees per session. MBA graduate (TIAS School for Business & Society), with an economics background from Toulouse School of Economics. Understands what graduate business programmes produce — and what employers are asking for on the other side.

  • Delivers live AI masterclasses to 500+ attendees per session for Outskill
  • Built AI and content workflow systems for paid SME projects
  • MBA, TIAS School for Business & Society
  • Economics studies, Toulouse School of Economics
  • 10 years across startups, scale-ups, and international firms
  • Based in the Netherlands — available across the EU

Questions from
programme directors

Is this suitable for both MBA and MScBA students? +

Yes. The session is designed for any graduate-level business student, regardless of specific programme. We tailor the examples and scenarios to match your cohort's industry or specialism in the pre-session alignment call.

Can it integrate into our existing curriculum? +

Yes. We run it as a standalone module that sits alongside existing coursework — no curriculum restructuring needed. We align examples and exercises to your programme's focus in the pre-session call. No extra charge for this alignment.

What do students need to bring? +

A laptop with internet access. All AI tools are free-tier or provided — students don't need to pay for anything or set up accounts in advance. We handle tool setup at the start of the session.

What's the difference between the trial and full session? +

The 1-hour trial (€899) is a focused overview with a live AI demonstration — ideal for testing the concept with faculty or a small student group. The 4-hour full session (€3,499) includes guided hands-on project work, skill building across multiple areas, and a resource pack students keep after the session.

What business problems do students work on? +

Real-world scenarios: competitive analysis, market research synthesis, strategic recommendation reports, and process automation identification. We adapt the scenarios to your programme's industry focus in the pre-session call.

How is this different from an AI course or elective? +

This is a single concentrated session focused on applied skill, not theory. Students work on a real business problem with real AI tools during the session. They produce output. They leave with frameworks and tools, not just knowledge of what AI is.

Will students receive any certification or materials? +

Students in the full session receive a resource pack with frameworks, prompt templates, and tool guides they can use after the session. No formal certification — the value is in the applied skills and the output they've produced during the workshop.

Can the facilitator present to our faculty or board first? +

Yes. The trial session is specifically designed for this. It demonstrates the format and value to faculty before committing to the full programme. Programme directors often attend the trial themselves.

How does pricing work? +

Flat fee per session — not per student. The trial is €899 and the full session is €3,499, both ex VAT. There are no additional costs for the pre-session alignment call or for post-session Q&A access (included in the full session).

What outcomes should we expect from the full session? +

Students will leave able to: use AI for research and competitive analysis, structure AI-generated insights for stakeholder reporting, build basic reusable prompt frameworks, identify automation opportunities in business processes, and discuss AI use confidently in interviews.

Do we need to provide anything beyond the room? +

A room with reliable WiFi, a projector or display screen, and power access for student laptops. Everything else — facilitation, materials, tools — is handled.

Ready to bring this to
your students?

Book a discovery call and we'll scope the right session for your cohort and programme.

Download PDF walkthrough (1-pager) ↓
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Message received. Amit will be in touch within 24 hours to scope the right session for your programme.