Practical AI for owner-led businesses in the Netherlands
Your business is busy. Your customers should not have to wait.
I build AI reception, websites, marketing systems, and automations that help small businesses recover time and capture more enquiries.
Start with the expensive bit
AI is useful when it fixes work you already recognise.
No transformation theatre. Pick the leak that costs you time, attention, or customers.
Missed enquiries
Never miss another enquiry.
Give customers a useful answer when you are serving someone else, closed for the day, or simply busy.
See how it worksWebsite and booking friction
Make your website earn its keep.
Build a clear, bilingual front door that helps people understand, trust, and book your business.
See how it worksInconsistent marketing
Keep marketing moving while you run the business.
Turn real expertise, offers, and customer questions into a marketing rhythm you can actually maintain.
See how it worksRepetitive admin
Stop paying people to repeat the same admin.
Remove copy-paste work, repeated reporting, and internal questions without replacing human judgment.
See how it worksYour numbers, not mine
What is the current way of working costing you?
Use your own workload, hourly cost, and enquiry value. The estimate keeps time savings and potential revenue separate.
Savings estimator
Enter what happens in your business today. Leave a field blank if it does not apply.
MWS client work
Small businesses. Real work. Shipped.
I name the work I can prove and leave invented growth charts to somebody else.
Yogaville, Almere
A custom bilingual website with class information, pricing, events, collaborations, contact, and booking paths. Built for a local founder-led yoga business.
Visit the live projectNamed MWS client workCT Banhmi Caphe, The Hague
Current social and Meta Business Suite work, including paid Meta campaigns. No invented follower, spend, or return figures.
Visit the live projectNamed MWS client workTracXon
AI content engine / content workflow
A voice-first content system that turns a deep-tech founder’s WhatsApp voice notes into authentic LinkedIn content, with strategy, human approval, and a reusable publishing workflow.
250+ reactions and real business inquiries from the first content pilot.
Read the TracXon storyAmit's prior track record
The experience behind the builds.
These are results from my career before and alongside MWS. They are not presented as MWS client outcomes.
The numbers below come from Amit’s employment history. They show the operating experience behind MWS, not results delivered by MWS.
faster content production with AI-assisted workflows at Solid Optics
user acquisition lift at Adobe
trial-to-paid conversion improvement at Adobe
knowledge-base bounce reduction at NetApp
chatbot engagement increase at NetApp
How I work
Find the leak. Build the smallest useful fix.
Audit
We pick one repeated problem and measure what it costs today.
Build
I build the smallest system that can create a useful change.
Train
Your team learns the workflow, the limits, and when to take over.
Improve
We keep what survives real work and remove what does not.
For teams and business schools
Need people to use AI well, not merely talk about it?
The AI Edge and AI Builder workshops turn the same practical approach into hands-on team learning.
Straight answers
A few useful questions before we talk.
Do I need to know which AI tool I want?
No. Start with the business problem. I will tell you whether AI, ordinary automation, a better website, or a simpler process is the sensible fix.
Will an AI receptionist pretend to be human?
No. It should be clear, useful, and honest about what it is. You decide the approved answers and when a person takes over.
Do you replace my existing tools?
Only when there is a reason. I prefer using what already works and adding the smallest missing connection.
Can you work in English and Dutch?
Yes. The core MWS site and the website systems I build can support both languages without forcing visitors through a reload.
What happens in an AI opportunity audit?
We look at one repeated problem, the people and tools involved, and what it costs now. You leave with a clear next step, even if the answer is not to hire me.
Bring me the bit of your business that keeps interrupting the real work.
One focused conversation is enough to find out whether there is a useful build here.
Book an AI opportunity audit