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Field Note
Practical notes on AI, websites, marketing and the systems behind better customer work.
Latest · Field Note
AI receptionist: useful helper or expensive voicemail?
Learn when an AI receptionist helps a small business capture enquiries and when a clearer human process is the better fix.
Read the note23 Jun 2026 · 2 min read- 02Field NoteThe smallest content system a busy founder can maintainBuild a simple AI-assisted content system that turns customer questions and founder expertise into marketing you can sustain.26 May 20262 min read
- 03Field NoteYour website is not a brochure: build a booking pathTurn a brochure website into a clear booking path that helps service-business customers understand, trust, and take the next step.28 Apr 20262 min read
- 04Field NoteWhat not to automate in a small businessA practical guide to choosing what AI should automate in a small business and what should remain human-led.10 Mar 20262 min read
- 05Field NoteThe 90-minute AI audit: find the task costing your team timeA practical 90-minute AI audit to find the repeated task costing your small business time, attention, or missed enquiries.17 Feb 20262 min read
- 06Field NoteThe 3Es: Educate, Experiment, EstablishA practical AI adoption framework for small teams: educate on one job, experiment with real work, and establish what survives.20 Jan 20262 min read